I help organisations create products that work for the humans that use them.
I use systems thinking and data-informed design to create end-to-end experiences that balance business and user needs.
Building on a background in communication design and education, I’m driven to use my design superpowers for social good. I love tackling gnarly problems, especially ones related to birth, death, health and financial literacy.
I have an insatiable curiosity to understand how things and people work (or don’t). I’m driven to use my design superpowers for social impact. I’m particularly passionate about making change at the points in people’s lives where they are most vulnerable.
I have two sons who are the best things I’ve ever created and an amazing partner who is also a designer. I live in Melbourne, my favourite city in the world.
I am an avid reader of non-fiction, especially in psychology and sociology. I love minimalism, making art, taxidermy, snowboarding, punk rock, hip hop, coffee and Old Fashioneds.
I began my career in-house in graphic design and marketing roles. I focused on understanding audiences, building brands and crafting communication.
Moving agency-side taught me to work quickly and to know when done was better than perfect. I handled projects from end to end and learned how to tactfully tell a client that what they were asking for wasn’t the right way to solve the problem. I art directed, pushed pixels and wrote copy.
The search for more meaningful work led me to tertiary teaching. Education empowers people and that lit me up. I worked my way into leadership positions and realised that I could magnify my impact by working on a business instead of in it. I worked on learning design and led the development of a shiny new design degree.
After upskilling in service design, I pivoted to use my skills at scale for social good. I’m always open to new opportunities to use my UX skill set to design human-centered solutions to gnarly problems.
If you think we’d be a good fit, let’s chat.
